Privacy Policy
Effective Date: 10/18/2025
Last Updated: 11/8/2025
1. Overview
This Privacy Policy explains how AppTropic Labs LLC (“AppTropic Labs,” “we,” “our,” or “us”) collects, uses, and protects information related to our mobile apps, including ReelLetter, and our website at apptropiclabs.com (collectively, the “Services”).
By using our apps or visiting our website, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
We collect only the information necessary to operate, improve, and support our Services.
a. Information You Provide
When you contact us for support or feedback, we may collect your name, email address, and any message you send.
When making purchases through the App Store or Google Play, your payment is processed securely by Apple or Google. We never receive or store your credit card details.
b. Information Collected Automatically
When you use our apps, we and our service providers may automatically collect:
- Device information (model, operating system version, region, and language)
- App usage data (game progress, features used, session length, crash logs)
- Advertising identifiers (e.g., Apple IDFA, Google Advertising ID)
- Analytics data (from services like Google Firebase or Unity Analytics)
This data helps us fix bugs, improve gameplay, and understand how players interact with our apps.
c. Third-Party Services
We may use trusted third-party tools for analytics, advertising, and in-app purchases, such as:
- Google AdMob (for ads)
- Unity Ads or Unity Analytics
- Apple App Store and Google Play Billing
Each service has its own privacy practices. We encourage you to review their privacy policies.
3. How We Use Information
We use collected data to:
- Operate and improve our games and website
- Provide technical support
- Deliver and manage ads or in-app purchases
- Personalize game experiences
- Comply with legal or security requirements
We do not sell your personal information.
4. Sharing of Information
We only share limited data as necessary to operate our Services:
- With analytics and advertising providers (as described above)
- With platform providers (Apple, Google) for purchases or performance data
- With authorities if required by law or to protect rights, safety, or property
We do not share personal data with third parties for their own marketing purposes.
5. Children’s Privacy
Our apps are designed for general audiences.
We do not knowingly collect personal information from children under 13 (or under 16 in regions where that age applies).
If you believe your child has provided us with personal data, please contact us — we will delete it promptly.
6. Your Privacy Choices
You can opt out of personalized advertising in your device’s privacy or ad settings.
You can delete our apps at any time to stop data collection.
You may contact us to request deletion of any personal data we may have collected through direct communication.
8. Revocation of Consent (GDPR and EEA Users)
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the right to withdraw or change your advertising consent at any time.
You can do this by:
- Opening the ReelLetter™ app and selecting Settings → Manage Ads Consent (if available), or
- Visiting https://apptropiclabs.com/privacy-policy/ to request withdrawal of consent, or
- Contacting us at dev@apptropiclabs.com with “Consent Revocation” in the subject line.
Withdrawing consent will not affect the lawfulness of data processing that occurred before the withdrawal.
8. Data Security
We use industry-standard safeguards to protect your information.
However, no digital system is entirely secure, and we cannot guarantee absolute protection.
9. International Data Transfers
Our Services are operated from the United States.
If you use our Services from outside the U.S., your data may be transferred and processed under U.S. laws, which may differ from those in your country.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect new features or legal requirements.
When we make changes, we’ll update the “Last Updated” date above. Continued use of our Services means you accept those changes.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
AppTropic Labs LLC
Email: dev@apptropiclabs.com
Website: https://apptropiclabs.com
Mailing Address: 7901 4th St N STE 300, St. Petersburg, FL 33702